Velodyne Management Team

David Hall, Founder & CEO

David Hall, founder and CEO, is the technology visionary behind Velodyne Acoustics, Inc. Hall built his first amplifier at the age of four and has been developing groundbreaking products ever since. In 1983, he introduced a revolutionary technology in subwoofer design, which served as the driving force behind the ULD-18. It incorporated a patented, accelerometer-based High Gain Servo System to control woofer cone movement. The ULD series was the first of many acclaimed subwoofer series over the past 30 years. Hall is equally comfortable writing computer code as he is at working in a machine shop.
Hall has continued his role as visionary, working tirelessly to bring his creative ideas to life. In addition to audio technology, he continues to pioneer the laser imaging space that many of the autonomous vehicles use today. He is currently developing self-stabilizing marine technology.
Hall graduated from Case Western Reserve University with B.S. in engineering. He is the father of three children and still enjoys a love for cycling and motorcycles. Hall continues to hold the world runner-up robot war championship title.



Marta Thoma Hall, President

Marta Thoma Hall has held the position of President of Velodyne since 2011. She brings a passion for art and design that has been honed over the years through her many celebrated public art installations, solo fine art exhibitions, and awards. As a nationally recognized public artist, her sculptures can be viewed in cities and towns across the country. Hall has managed her own art business for thirty years and her work has taken her to New York, London, South America, and Asia.

In her role at Velodyne, Hall oversees the design and development of new audio products as the company expands into new markets. She has brought her aesthetic and love of fine art to Velodyne’s celebrated and legendary audio technology.

Hall graduated from the University of California, Berkeley with a B.A. in fine arts. She learned extensively about economics from her father, who was a Professor of Economics at the University of Tehran.




Houshang Vala, Controller

Houshang Vala joined Velodyne as Controller in 1999. He brings 26 years of broad, corporate, and international accounting experience. He has held a number of controller and accounting positions with engineering and joint venture companies in the U.S., France, and Iran.

In his current role, Vala is responsible for all of Velodyne’s financial management in each of its three divisions-Audio, LiDAR, and Advanced Research. He oversees all corporate finance, tax, budgeting, and accounting functions. He also manages an internal team of support staff, as well as all banking relations.

Vala graduated from Tehran Business College in Iran with a Bachelor’s Degree in business administration and accounting. He is fluent in Persian and French and currently resides in San Jose, California with his wife and two children.





George Ross, General Manager

George Ross is General Manager for Velodyne's LiDAR and Audio division. He is responsible for controlling all operations including the supervision of the manufacturing, production scheduling, purchasing, cost control, efficiencies and quality control of the company. As an integral member of Velodyne’s management team, Ross is overseeing the design and deployment of a 3,100 square foot clean room along with doubling the manufacturing staff.

With over 25 years of management experience, Ross has strong expertise in operational scale-up, quality control, tooling and fixtures, and materials flow for high-precision devices. He also has a track record for driving product refinement through customer feedback and sustained process refinement. Most recently Ross worked as director of manufacturing at St. Jude Medical. Prior to this, Ross held the title of director of manufacturing at SurgRx.