Velodyne was honored to be a part of the 11th Annual Eggie Awards during CES in Las Vegas earlier this month. Newegg shared their sucess with all of their partners at the swanky club XS with food, swag and open bar. Velodyne rubbed elbows with companies like Logitech, Intel, AMD, and Microsoft. We were awarded the Best Marketplace Brand Partner for 2014. Such a great honor and fun celebration for everyone involved. Visit Newegg’s blog to read more about the Eggies.
About Ace of BassBorn and bred in the Silicon Valley, I have an innate passion for all things technology. I'll post about advancements in home theater, quality sound, music apps and much more. If I bump into you while walking, its probably because I'm ruling my world with my iPhone. Sorry!
by Ace of Bass on September 4, 2014
The so-called “gray market” is many things, but it certainly isn’t colorless.
Wikipedia puts it succinctly: the gray market consists of “distribution channels which, while legal, are unofficial, unauthorized, or unintended by the original manufacturer.”
Unauthorized dealers see nothing but green. Manufacturers, like Velodyne, see red. And consumers need to notice the flashing yellow signs. Indeed, caution ought to be the watchword; it’s buyer beware, big time.
The gray market might be attractive for some borderline players in the channel, and it’s superficially appealing to consumers, typically through lower prices or easier access to seemingly identical merchandise.
But the gray market isn’t actually a very friendly place for anyone. And the issues that confront consumers are, in fact, pretty black and white. People buying from unauthorized dealers run the risk of ending up with prototypes or other less-than-final products, offered as the real deal.
In his recent Business Law Todayarticle, “Dealing with Unauthorized Online Dealers: Sales of ‘Genuine’ Products,” attorney Robert W. Payneexplores the challenges manufacturers face from unauthorized online retail and the legal nuances of unauthorized selling: http://www.americanbar.org/publications/blt/2014/07/01_payne.html.
Payne ought to know. He’s a partner in the law firm of LaRiviere, Grubman & Payne, LLP in Monterey, Calif. He practices intellectual property law, including copyright, trademark, and patent litigation. Here’s his take:
Online sellers (some authorized by the manufacturer; many more not authorized) now have low-cost, direct access to consumers through their own websites and through online market places such as alibaba.com, eBay, and amazon.com. This has led to a tsunami of online dealers infringing intellectual property rights.
While many products sold by unauthorized online retailers are counterfeits, some sell products actually manufactured by and for the trademark owner. The sale by unauthorized dealers of “genuine” goods poses the greatest legal challenge to makers of well-known brands. It may or may not be a bigger business challenge, but counterfeits do not pose serious legal issues; “genuine” goods, on the other hand, are another matter. Further, the unauthorized sale of “genuine” goods is exploding on the Internet…
Such unauthorized dealers compete unfairly in a sense. They are essentially “free riders.” They have minimal overhead and do not invest significantly in customer service, showrooms, quality, or advertising. Nevertheless, unauthorized dealers reap the benefits of such efforts. They trade off the brand owner’s hard-earned reputation for quality and customer service. Not having the same overhead, they can undercut authorized dealers on price, driving prices down with their unfair advantage and making it difficult for authorized dealers (and ultimately the brand owner itself) to make a profit. Additionally, the product may differ in some way, such as lacking warranty protection. It is this differential in service and quality of promotion and quality inherent in a system of authorized dealerships which needs to be protected.
We could not agree more. The adage about something sounding “too good to be true” definitely applies here. The moral: know what you’re buying and from whom. If you do, you can’t lose.
by Ace of Bass on September 2, 2014
As we make our way to Denver on Sept. 10 for CEDIA Expo 2014 – the year’s biggest event for the Custom Electronic Design & Installation Association – that sound you hear is our newest collaboration, poised to make beautiful music.
We’ve teamed up with The PowerHouse Alliance, a consortium of regional wholesale distributors, to provide audio/visual installers and retailers in all 50 states with convenient access to our full line of high-performance, low distortion subwoofers.
We’re now making our subwoofers available to the thousands of small consumer electronics retailers and professional installers around the country who rely on The PowerHouse Alliance when selecting the very finest components for a home theater or entertainment center installation.
For us, this is an ideal collaboration between two high-tech companies, both of which know how to take care of the customer. And it’s especially good news for custom installers and integrators across the U.S., who gain access to the best subs on the market.
Founded in 2010, The PowerHouse Alliance consortium consists of 13 regional wholesale distributors that provide everything a small consumer electronics retailer or installer needs to outfit a home theater, entertainment center or home security system. Each of its 40 warehouse locations stock a full line of nearly 200 different brands, ranging from home theater components and wire to lighting fixtures and furnishings.
Custom installers appreciate that our subwoofers deliver superior sound in every type of system. In addition to introducing the first remote controlled subwoofers, we’ve engineered sophisticated and easy-to-use digital room bass EQ systems; easy to build in-wall, in-cabinet, in-floor and in-room subwoofers; and one-button-to-perfect bass automatic equalizations for music, theater and games. To ensure maximum output and minimum distortion, unique “anti-clipping” circuits in our subwoofers automatically monitor the amplifier, allowing the subwoofer to exploit its full power capacity without distorting. Exclusive “dynamic-compression” and over-excursion circuits are also integrated into our subwoofers to protect from overload and provide extraordinary reliability and durability.
For more than 30 years, we’ve been recognized as the leading manufacturer of high-performance, low distortion powered subwoofers that fit any budget – from the Velodyne Impact-Mini 6.5-Inch Subwoofer ($459) to the powerful Velodyne Digital Drive PLUS 18-Inch Subwoofer ($5,799) and plenty of options in between. Newest on the shelf are the Velodyne Wi-Q® Wireless 10-inch and Wi-Q® Wireless 12-inch subwoofers, which are the culmination of three decades of leadership in subwoofer technology. With no clumsy wires, the Wi-Q can be quickly integrated into any entertainment system – in any location within 50 feet (15 m) – or concealed in custom cabinetry.
CEDIA, of course, is the leading global authority in the $14 billion home tech business. CEDIA represents some 3,500 companies worldwide and serves more than 22,000 industry professionals that make, design and integrate products and services for the connected home. CEDIA is also the go-to destination for professional education, certification, research and consumer awareness.
Off to Denver! (And if you happen to be in town, look us up – we’ll be in Booth 1346, at the Colorado Convention Center.)
by Ace of Bass on July 30, 2014
When you’ve been doing something exceedingly well for more than 30 years, it’s easy to forget that excellence is hard work. Velodyne’s been a leader in subwoofers and bass technology for so long that our achievement has seemingly become part of the furniture (no pun).
So how did we get here – and how do we remain the class of the field?
For one thing, we’ve been single-minded for most of our existence. Long before home theater was even a gleam in the consumer electronics industry‘s eye, Velodyne was one of the few companies manufacturing subwoofers. As the audio business evolved, subwoofers found their way into people’s living rooms, but over the course of that evolution, Velodyne continued to make subs and little else — all the while delivering superior, low-distortion bass reproduction.
Today, there are a lot of speaker companies who believe that putting a big speaker in a big box with an amplifier and hitting some crazy dB level is all you need to do to create a quality sub. Velodyne’s legion of loyal consumers knows better. We’ve pioneered and patented some fundamental bass technologies over the years, from accelerometer-based servo systems and DSP tuning to high efficiency amplifiers, equalizer based room correction, and more. Every one is dedicated to recreating the most accurate bass possible.
What’s behind the magic?
- Energy recovery amplifiers – At better than 95 percent efficiency, our ERS digital amplifiers generate less heat and deliver more power, to provide maximum output and reliability without wasting energy.
- DSP Control – Our subwoofers are digitally tuned for greater accuracy, maximizing output while lowering distortion, and providing distinct output parameters that enable consumers to customize the sound to their source.
- Digital high gain servo – Our accelerometer-based servo system measures driver cone movement and compares it to the incoming signal, then adjusts the amplifier accordingly. The result: dramatically reduced distortion.
- Equalizer-based room correction – It’s a given that room variation affects sound reproduction. Relying on real time room analysis, many of our subs can adjust multiple EQ points below 140Hz, thereby tailoring the subwoofer’s output to the specific listening environment and ensuring the most accurate possible playback.
- Massive magnets – The driver’s magnet structure operates much like a car’s engine and brakes; it enables the amp to deliver power to the driver and controls how precisely the speaker cone starts and stops. We’ve long been known for our massive magnets; they ensure our ability to accurately start and stop even the larger driver sizes (think: 18-inch) without the sloppiness that has been known to plague other large drivers.
For decades now, reviewers and retailers alike have attested to our legacy of performance. That support continues to keep Velodyne in the conversation when the topic turns to the best subwoofers on the planet.
by Ace of Bass on June 2, 2014
Affordable, powerful and feature-rich, the Wi-Q series is the culmination of Velodyne’s three decades of leadership in subwoofer technology. With no clumsy wires, it can be quickly integrated into any entertainment system – in any location within 50 feet (15 m) – or concealed in custom cabinetry.
The wireless Wi-Q 10 and 12 subs put the boom anywhere you want in a room, by eliminating awkward cables that limit optimal placement of a subwoofer and maximize bass performance. You’ll get incredible output, stunning impact and deep-bass performance no matter where you place it. Dubbed “The Smart Sub,” the Wi-Q series of wireless subwoofers offer:
- Remote control set-up and operation, including Auto EQ, presets, night mode, volume control and phase adjustment
- Efficient green digital amplifiers that accurately reproduce ultra-low frequencies
- High output extended excursion drivers engineered with vented pole pieces and dual layer large copper voice coils specifically matched with 7.40 lb. magnets to provide dramatic bass you can feel
- Velodyne’s exclusive distortion limiting system, designed to achieve maximum performance without overdriving and to achieve deeper bass extension, bigger impact and less distortion
- Flexible crossover with subwoofer direct: an adjustable 40 Hz-120 Hz low-pass crossover enables the sub to ideally match any main speakers. The subwoofer direct feature allows the Wi-Q to play the output of the LFE channel of a 5.1 channel or 7.1 channel receiver unaltered, assuring the highest levels of performance.
The Wi-Q is a pretty awesome value right out of the box, but if your budget is tight, refurbished models are available as well. Wearing the “certified” seal, they’re virtually good as new [click here]. Indeed, price-wise, the Wi-Q question just might be, “how low can you go?”
by Ace of Bass on May 6, 2014
Velodyne is honored to have been awarded the Editor’s Choice Award from StereowisePlus in the “Wireless” headphone category. Based on their design, features, quality, and performance, the vBold exceeded their expections. We couldn’t be more proud! Read the full post here.
Features and Specs: Make a statement. vBold®Our wireless headphones offer Bluetooth® connectivity compatible with your iPhone®, iPod Touch®, iPad® or any Bluetooth® capable device. Wireless sound reproduction is accurate and true thanks to aptX® coding. A direct connect audio cable is included for optional wired connection. Collapsible design In addition to the convenience of being wireless, the vBold can be folded up for compact storage. Now you can bring Velodyne’s legendary audio technology with you anywhere you go. Signature style International artist, Marta Hall, created the signature style and shape of the vBold. You get the best in style with Velodyne’s accurate and true sound experience. Built-in rechargeable battery The vBold features a built-in rechargeable battery that allows for 10+ hours of talk and music listening time. A micro USB charging cable is included for charging your headphone. Features: • Outstanding wireless sound quality utilizing apt-X® coding • Bluetooth® v2.1 connectivity with >30 foot range • Near Field Communication (NFC) Technology • Intuitive controls • High-quality microphone for phone & online video games • Energy efficient design with exceptional battery life • Collapsible design for easy storage • Available in 2 stylish colors: Matte Black & Satin Silver Accessories: • 4 foot, 3.5 mm (3/8″) audio bypass cable • 1/8″ to 1/4″ plug adapter • Micro USB charging cable • Carrying pouch Specifications: Driver size: 40 mm Frequency response: 20 Hz – 20 kHz Sensitivity: 105 dB/1 kHz/1 mW Impedance: 32Ω Frequency range: 2.4Ghz – 2.4835GHz Transmission range: Up to 10 m (33’) Power: Lithium-ion polymer battery, 3.7V/430mAh (rechargeable) Operating temperature: 0 C – 40 C Supports Bluetooth v2.1 + EDR, A2DP v1.2, AVRCP v1.0, HSP v1.2, HFP v1.6 Supports codecs SBC, AAC, apt-X Battery Specifications: 100 hours standby 10 hours talk and music 1.5 hours recharge time
by Ace of Bass on April 23, 2014
Mother’s Day is coming up on May 11…have you purchased your gift yet? Every year, we mull over the same old options: perfume, jewelry, flowers, etc. If your mother is cool, and likes music and has a sense of style and taste, we have just the thing for her.
Our vLeve and vFree are both unique, high-quality headphones. In addition to their teardrop shape, designed by our President and artist Marta Hall, they obviously have the incredible Velodyne sound. We have created a reusable skin, made of either PVC or silicone depending on the style, that serves as a headphone cover, much like the iPhone covers on the market. These skins have fun, artistic designs in many colors that can be switched out to match an outfit or a mood. These skins turn your portable electronics into an instant fashion statement.The headphones make quite a statement on their own. They are collapsible and come with their own drawstring carrying pouch which comes in handy when they are not in use. The vLeve is a great wired headphone which creates the perfect base for any one of our designer skins. The vFree headphone is equipped with Bluetooth technology. Music on the go, free of wires is a pretty amazing thing. Additionally, the battery lasts 10 hours and is rechargeable. What are you waiting for? Shop our website so you don’t show up empty-handed.
by Ace of Bass on January 16, 2014
This year’s International CES was great for Velodyne. We were able to hold many face to face meetings with our worldwide suppliers and distributors. We really do value our relationships and it’s nice to be able to solidify our partnerships in this manner rather than the usual Skype call. We also had the opportunity to connect with the press directly at Unveiled and conduct recorded and live-streaming interviews.
During the course of the week, we were able to show off many of our new products. In addition to our vLeve, vBold and vQuiet, we had our vFit on hand. It had literally just come in, and is technically still not available, but our first fitness headphone was well-received. Our new wireless sub, the Wi-Q, was a big hit. We gave it front-and-center status in our suite at the Venetian, and are sending out several units for reviews. We also had many subs in finishes the public has not seen from Velodyne before. We had subwoofers in gold, red and purple metallic. Additionally we had a subwoofer wrapped in leather. CES gives us the ideal opportunity to get feedback from both the press and our customers on potential new products. Velodyne personnel and staff who really know our products inside and out were on hand to answer technical questions regarding our audio equipment. The constant flow of traffic through the suite was exciting and kept us going all week long.
A definite highlight was receiving the Editor’s Choice Award from Stereowise Plus. Velodyne President, Marta Hall was on-hand to receive the award personally.
Another highlight was Marta Hall’s interview on a webcast for Geekbeat.TV. She so eloquently shared information about our company and our three divisions, as well as our headphones and our artist skins. The exciting part for most was when she announced we would be giving our free headphones to everyone who came to our website to register for our newsletter. It was incredible – the response we received was outstanding. In Velodyne’s spirit of giving, it is just another fun way we can share our great products with the public.
Due to some recent announcements by the Ford Motor Co., we had David Oroshnik from our LiDAR division present at the show this year. Our LiDAR car was on display in the Sands Ballroom, where thousands of onlookers each day could see our technology scan the environment in real-time, 3D, on a large flat screen. David held plenty of meetings and press interviews for this division and answered all of the product questions regarding our patented LiDAR technology as well. The questions ranged from basic, “What’s that?” to the very complicated. It was quite a busy spot to be as we also had our headphones and skins on display complete with a listening station.
Velodyne is a fun and intrinsically artistic company. We had one of our friends and fans, Marquette King, punter from the Oakland Raiders on hand to take photos, sign autographs and discuss his love of the brand. We also had two talented dancers from SCC Presents reign in the crowd and distribute literature. There was never a dull moment for us in the Ballroom.
We also participated in the Fashionware wearable tech fashion show again this year. This show is “growing up”. With it’s own room dedicated to the show in the North Hall of the Las Vegas Convention Center, this year’s presentation had a full runway, modern lighting, 2 large screens and a hosted bar and warm appetizers. We had two models in the show, one wearing our vBold bluetooth headphone, and the other wearing our vFree. Both models wore outfits that were featured from other wearable tech companies. This was the perfect environment for us to show our products as fashion and technology are at the core of who we are. It was an honor to participate in this event.
How will we top CES 2014? We now have almost a whole year to prepare for next year’s show. We will need every last minute. Until then, Las Vegas. Viva!
by Ace of Bass on December 18, 2013
Every year, hundreds of thousands of people from around the world descend upon the city of Las Vegas, Nevada for the International CES. Thousands of exhibitors use CES as the platform to share their technological innovations in consumer electronics. These big players in technology also launch thousands of new products at this show each year. We will kick off CES 2014 with Unveiled. This official CES media event will be held at Mandalay Bay, Level 3, South Seas Ballroom C on January 5, 2014.
Just like last CES, Velodyne will have a presence in two spaces. In the Sands Ballroom, we will occupy spaces #71119 and 71121 with our LiDAR car. We will have one of our fully functioning LiDAR units on display, complete with a real-time readout/display on a monitor. We will also have a headphone listening station at the rear of the car for those who are interested in our personal audio line. We will also occupy last year’s suite at The Venetian, #30-131. In this suite, we will have not only have our headphones but our subwoofers and accessories as well. Current and new customers will be meeting with our sales and executive staff as well as demoing our offerings. New on the lineup for this year will be our vLeve with artist skins, vBold bluetooth headphone, and our vQuiet active noise canceling headphone. Additionally, our latest headphone, the vFit, just arrived at Velodyne headquarters this week, and will be on display. This new headphone is an in-ear model with an earhook which is great for keeping the headphones on during strenuous activity. We will also have our Wi-Q wireless subwoofer as well as many other favorites from both our sub and headphone line.
We will also be participating again in the Fashionware Show, which is a wearable tech fashion show held in the Venetian Ballroom Level 2 on January 9. This is a spotlight on the new popular sector where fashion and technology meet and a perfect fit for Velodyne.
Hope to see you there! Ping us in advance on Twitter if you’d like to meet up: @velodyneaudio
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My name is AudiOdysseus. Admittedly, I would never describe myself as a hero of any kind and I tend to get seasick in open water. But I love adventure. There is nothing I appreciate more than exploring new territories and gathering information about the world around me. Those are also the types of posts you can expect from me. I’ll be writing mostly about new gadgets, emerging trends, and my work-related travels to other lands.
I'm passionate about music, a lover of pop-culture, a runner with a mad sweet tooth and an addiction to coffee. Read my musings about life, movie soundtracks and live concerts. If you see me on the freeway I am most likely singing very loudly in my car. Honk and say hi!
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Ace of Bass
Born and bred in the Silicon Valley, I have an innate passion for all things technology. I'll post about home theater, quality sound, apps and much more. If I bump into you, its probably because I'm looking at my iPhone. Sorry!
Owner of vPulse and vFree and curious for the ventures of Velodyne Acoustics, I will be exploring our headphones and what we do next. Stay tuned as I share what I find.
Born and raised in Silicon Valley, I am a student at San Jose State University and Marketing intern at Velodyne Acoustics. I am an avid San Jose Sharks hockey fan and San Francisco 49ers football fan. When I'm not watching sports, I'm listening to music and thinking deep thoughts about sound.