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About Ace of Bass

Born and bred in the Silicon Valley, I have an innate passion for all things technology. I'll post about advancements in home theater, quality sound, music apps and much more. If I bump into you while walking, its probably because I'm ruling my world with my iPhone. Sorry!
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Designer Skins For Maximum Individuality

 

Our new vFree wireless headphones are truly a work of art. Designed by artist and Velodyne President Marta Hall, they are quite a unique piece of technology. Just as the iPhone is in and of itself a gorgeous phone, nearly everyone we see has a cover, case or skin of some kind on their phone. These accessories not only protect but personalize the phones. Constantly envisioning, designing and creating, Hall has put her heart and soul into creating additional accessories for these headphones. These new skins will not only fit the vFree but also new headphones not yet released. There will be a Limited Edition Artist Series that you won’t want to miss!

A selection of some of the Designer Skins offered by Velodyne

There are a wide variety of skins in production, some that are made of a hard plastic, some that are smooth or embossed fabric, and some that feel more like a faux fur and others that are silicone in nature. Some of them even have metal grommets and come in a fun selection of prints in many colors. What a great concept, to match your headphones to your outfit of the day! Naturally, we can’t wait to see how many #OOTD posts make it to Instagram with the Designer Skins in them.

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Velodyne’s Highlights from CES 2013

Our LiDAR car leaving headquarters for Las Vegas, NV

CES 2013 was big for Velodyne, Inc. The show started on Tuesday, January 8, but our journey started much earlier.  A lot of preparation was required as our newly built autonomous car equipped with our LiDAR technology hit the highway to debut at the trade show in Las Vegas, Nevada.

LiDAR readout “On the Road to CES”

Two people from Velodyne -  Pamela Gauci from our audio division and Rick Yoder from our LiDAR division – traveled over 3,000 miles from Silicon Valley to Las Vegas with time to spare to prepare for Unveiled, a huge CES press event. Unveiled, which took place on Sunday, January 6, was an exciting night for us. We had several press inquiries, gave video interviews, and hosted a packed table several people deep all night. We had a blast sharing information about our vTrue studio headphones, vFree wireless headphones as well as our vPulse in-ear headphones. It was also quite fun fielding the “What’s that?” questions about our LiDAR unit sitting on our table.

David Short from Velodyne interacting with members of the press

Once CES actually started, it was “go time” for us in our suite at The Venetian as we were met with a constant flow of traffic.  The audio floor we were on was the perfect place to showcase not only our headphone line but many of our subwoofers which are Velodyne’s legacy. The greatest part about it was being able to engage with many of our customers who came from all over the world to attend CES. Relationships were developed, built and strengthened over the course of the week.

Our suite on the audio floor

Laurel Nissen from Velodyne e-commerce talking headphones with the German press

Our listening station at CES offered some quality time with the vTrue and vFree

One of the new relationships we developed was quite unexpected. Kelly LeBrock, best known for her roles in movies from the 1980’s, “Weird Science” and “Woman in Red” made several appearances at CES, and some would also say she made her comeback. She was tied in closely to many of the events that Velodyne was a part of through Living in Digital Times, and we spent a few days getting to know her. She posed for photos and gave autographs wearing our vFree headphones at our LiDAR car in the Sands Ballroom at the Venetian. She also emceed Fashionware, a wearable tech fashion show which also included our vFree and new interchangeable headphone skins. She stopped by our suite and visited with us as well as joined a few of us for dinner one night. She is a truly charming, intelligent, down to earth and beautiful woman and we hope to work with her again soon!

The press and fans went crazy for Kelly LeBrock!

Our vFree with piano skin on a mannequin

Model wearing our vTrue

Model wearing our vFree around her neck with interchangeable pink skin

Marta Hall, President of Velodyne, was chosen to be a panelist for Women in CE, to discuss what it’s like being a woman in an industry comprised mainly of men. It was interesting to hear the panelists discuss the necessity for marketing to women and share their ideas about how this should be done.

Marta Hall joined the Mommy Tech panel moderated by Women in CE founder, Carol Campbell

Our LiDAR car got its fair share of attention. Autonomous vehicles and “smart” cars in general seemed to be a popular theme this year and Velodyne was not the only company with a self-driving car at the show. However, there is no doubt that Velodyne LiDAR is a true pioneer of the technology and our engineer had a steady stream of interested show attendees who were full of questions. It was great to have two of our company’s divisions represented at CES 2013. It’s truly an honor to work for a company whose CEO and Founder, David Hall, is an brilliant inventor.

An autonomous car on the show floor intrigued many a passerby!

Despite the fact that most of our team contracted the “Flu of CES 2013” we all came back to work super-charged and enthusiastic about our product and our company. That is probably the brightest highlight of the trade show this year. Until next year!

 

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Backstage With: Ashanti Floyd

Within the last year, Velodyne Acoustics, Inc.  has reinvented itself after nearly 30 years in the audio business where the company has been recognized for creating and manufacturing some of the best subwoofers in the world. Just diving into the headphone business early this year, after investing decades of audio expertise honed by CEO and Founder David Hall, it is evident that the new products show a different side of the company. The headphone designs are modern, artistic and unlike any other headphones on the market. Designed and crafted by Marta Hall, a recognized public artist, these headphones are an extension of her passion for the arts and music. Coupled with David’s technology, the headphones not only look beautiful, but the sound is unrivaled.  Recently Velodyne  has forged a special relationship with Ashanti Floyd, a.k.a, The Mad Violinist. During a stunning performance at a Velodyne party in New York last June after the CEA Line Shows, President Marta Hall realized there was something special about this musician. After spending some time getting to know Ashanti it became readily apparent that his values and passion for music were very in line with the values and objectives of the company. It is quite fitting that Velodyne has chosen Ashanti, a 5-time Grammy nominated artist,  to be an ambassador for Velodyne headphones. Velodyne will be releasing two new models this month, the vFree wireless on ear headphone and the vTrue studio headphone.

How did you get your start in music?  Were you classically trained or self-taught? I started playing the violin when I was three years old after strong encouragement from my mother, she is an incredible musician.  She had been playing for many years and is a true inspiration to me.  She was very adamant that I learn and focus on classical during my development, I even traveled to Europe to perform in Classical music competitions.  I also had a strong focus on gospel music when I was younger, playing alongside my father in our local Tallahassee church.  I have played in advanced string placement with both The Turtle Island and Pacifica String Quartet’s. I was very fortunate to study under the renowned composer and conductor, Michael Kamen at Luzerne in New York.

Originally, I planned on auditioning on viola at Juilliard School for Performing Arts, but chose to focus on attending Berklee College of Music as a contemporary violinist.  I began to change my focus musically while at Berklee when I noticed a shift in the appreciation towards “real” music.  I do like a lot of musical genres, but I realize how important it is that our youth understands and appreciates music that involves real instruments.  I became passionate about discovering my own craft on a deeper level when I really found the similarities in different genres including Pop, Hip Hop, R&B, Jazz and Alternative Music.  I really became inspired to do something very different when I began touring with Lupe Fiasco.

Tell me about your band. In 2009, after leaving Yelawolf, myself and guitarist Matt Barrett formed The Symphony Crack Orchestra to create a different, innovative style of music. Together, we have co-produced and performed on albums that in the last two years received a combined eight Grammy nominations.  You will hear us on Lupe Fiasco’s “The Show Goes On,” which received three nominations.  Other Grammy nominations were received for Nicki Minaj’s “I’m the Best,” and Fantasia Barinno’s album Back To Me.

In 2011, Symphony Crack released our first album, The Addiction, and soon became an album we knew would be the platform to where we are today. The names, Symphony Crack and Addiction, are indicative of the influences and love for music that brought all of us together.  As a group, we bring a lot of passion into the creation and performance of our music, we want our fans to have a unique musical experience unlike anything they have ever witnessed.

What is your background in working with music and youth? What spurred your interest in working with children and music in education? I have always known how important it is to teach youth music, whether it’s an instrument, sheet music, theory, or even composition.  My mother has always taught strings and I was able to witness all the good she did through that.  Also, all of my siblings play an instrument and are very talented.  Our schools need to put a stronger focus on musical programs, that is one of the reasons why I’m so supportive of Velodyne as they have recently become so involved in VH1’s Save the Music Foundation.  To this day, I still go back to Florida to help teach at my mom’s String School.

What advice would you have for the youth of today that is interested in music or even your younger self? The best advice I can give people who are learning to do anything musically is to NEVER give up.  I struggled with this when I was younger when people used to make fun of me playing the violin.  I love what I do and it is part of who I am.  If it’s something you love, your soul and passion will pour into your learnings and eventually show you your own greatness.  Just don’t. give. up. period.

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Wordless Wednesday – Music Speaks

Some days its just better to insert your vPulse in-ear headphones and start all over.

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Wordless Wednesday

Some things just leave you speechless.

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Velodyne – Debut of New Headphone Line at IFA and VMA’s

The Marketing and Sales groups at Velodyne Acoustics, Inc. have been buzzing with activity the last several weeks. The focus has been working with the design, production and launch of the new vTrue and vFree headphones. What does all that entail, you ask? A lot of hours of hard work put in by many people to design, develop, test, produce, manufacture, and package the products to get them into the hand of the consumer. That is all a work-in-progress, but we can guarantee you are going to love the new headphones. The incredible sound and amazing quality of the over-ear and on-ear models will truly blow you away. What we can show you today are two videos from recent events where we have introduced our new products to the public.

The first video, directed by Sam King of Million Dollar Dreamz, covers our debut of the vFree and the vTrue at IFA, the largest consumer electronics trade show in the world, held in Berlin, Germany. Immediately following IFA, we hosted a Velodyne VMA  Xbox/NBA Baller Beats Lounge during the Video Music Awards to benefit the VH1 Save the Music Foundation.  Here, we were able to get our new products in the hands of musicians and celebrities who were able to give their feedback on our headphones. We also gave away several pair of vPulse in-ear headphones and they were a huge hit as well. The second video is a music video also directed by Sam King, of “Living Without You” by Symphony Crack Orchestra feat. aColorWar, filmed in Berlin during IFA. This video showcases our complete headphone line in streets of Berlin. It’s incredible. I can guarantee you’ll watch it more than once.

Happy Listening!

 

 

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Velodyne T-shirt Giveaway

The Front

We love these American Apparel 50/50 Velodyne Logo shirts! Even more, we love our loyal fan base. We are getting excited about the upcoming launch of our new headphone line. Soon, every man, woman and child is going want to proudly display the Velodyne name across their chests!

We’ve got so many awesome things coming down the pike, its truly hard to contain ourselves over here. Meanwhile, we’d like to share the Velodyne love by giving a few lucky winners a killer Velodyne logo T, and a sleek reusable water canteen. The winner will be selected by Rafflecopter on Tuesday, September 4, 2012. Winner will be notified via email. U.S. Residents only.

 

The Back - Real Music Pure Sound design

a Rafflecopter giveaway

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Enter for a Chance to Win 2 Tickets to our Exclusive Party in NYC!

 

 

If you are in or near the NYC area, you and a friend could win tickets to one of the hottest parties of 2012. Velodyne Acoustics will be presenting a night of “Real Music Pure Sound” at The Avenue in NYC on June 28th, 2012. We will be featuring The Magnificent DJ Jazzy Jeff with our Special Guests Kat DeLuna, Ashanti Floyd and DJ Francisco Lozano. How do you win?

Complete the Rafflecopter below. Winner will be announced the morning of Tuesday, June 26. See you in New York!
a Rafflecopter giveaway

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Summertime Fun At the Drive-in

Last night we went as a family to check out “Madagascar 3: Europe’s Most Wanted” at our local drive-in. The movie itself did not disappoint, as our friendly quartet of zoo animals head to Monte Carlo this time around. An abundance of non-stop action and bright, colorful circus acts absolutely delighted my children. But even more fun than seeing an entertaining, animated film was the fact that we were in our car and the kids were in their pajamas. We brought our own popcorn and drinks from home and made ourselves comfortable while enjoying the cool, fresh air. Listening to the sound coming through the car’s stereo system I was reminded of the drive-in experience of my youth when my parents would bring me to this very same drive-in theater.

By the time I was born, drive-in theaters were on the decline due to rising real estate costs and the invention of VCRs and video rentals. In the height of their popularity in the 1950s and ‘60s, rural areas with acres of wide open spaces were the ideal places for large movie screens and hundreds of cars to gather watch the latest films. In the beginning, the sound was broadcast in various ways, from speakers on the screen itself, then from a row of speakers in front of the cars. Later, the sound was pumped out through small, tinny-sounding speakers that each car could utilize complete with their own volume controls. This is what I remember from my childhood: the scratchy, monophonic sound coming from the (1!) speaker hanging from the car window.

Today the sound is transmitted through an FM station and is piped in right through our car speakers. Gone are the days of worrying about parking close enough to the pole so the speaker can reach…no more messy wires to deal with. The drive-in experience is really quite fun in the summer time. It’s a very convenient option for kids who may not want to sit still for an entire feature film or can’t remain quiet.

Truth be told, I am positive I would have a better quality movie-watching experience in the comfort of my own home. My home theater system, complete with a large flat-screen TV, surround sound and earth-moving subwoofer – not to mention easy access to the restroom and kitchen – is hard to beat. It’s the novelty and nostalgic fun that brings my family back to the drive-in every summer. The things we do for kids.

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