Velodyne Inc. proudly partnered with Bottle Rock in Napa Valley over May 9-12, joining such headliners as The Black Keys, Kings of Leon, The Shins, Flaming Lips, Train, Cake and Zac Brown Band in supporting local and national charities. With over 60 bands, comedians, top Napa restaurants and wineries, this festival was a must for anyone into the festival scene that could appreciate a well-organized event at a clean venue.
As with any first year event, there were some kinks to work out but all things considered this festival was great. The bands did not disappoint. We saw set after set of incredible talent, performers who brought the crowd exactly what they came to see. The highlight for Velodyne was being able to get our headphones autographed by some key artists such as The Black Keys, The Zac Brown Band, The Flaming Lips, The Shins, Dirty Projectors, and Edward Sharpe and the Magnetic Zeroes. These autographed headphones were donated to the online auction to benefit the Lung Cancer Foundation, the Breast Cancer Fund, the International Mental Health Research Organization, the Napa Valley Youth Symphony, and several more local and international non-profit organizations.
Nightly, Velodyne hosted a VIP Afterparty where we gave out free t-shirts, stickers and tsotchkies. We had a listening station where festival attendees could try out our vFree bluetooth and our vFree studio headphones. They were available for purchase at a significant discount with a special coupon code. Also on display (and for sale) were our new headphone skins, which can be used to personalize the vFree headphones, as well as an upcoming unreleased wired headphone. We also held a skin design contest, where VIP partiers could let out their inner artist. We had so many beautiful, intricate and colorful designs entered into the contest that it was hard to choose just one. The winners we chose each received a vFree headphone to go along with their personalized skin. It was really a lot of fun to see what people could come up with, given a blank canvas and a few Sharpie pens!
Additionally, one of the festival bands, Vintage Trouble, rocked us with a powerful performance at our VIP Afterparty. They blew us away with incredible shows twice in one day. Most of us had never even heard of them before seeing them at the festival. That was part of the beauty of Bottle Rock, after seeing some incredible bands, we became fans!
Velodyne’s first turn at Bottle Rock was a lot of fun and we hope to sponsor this event next year. Hope to see you there!