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Welcome to Integrated Systems Europe (ISE 2012)

Showing off the Digital Drive PLUS at ISE 2012...

I wasn’t sure what to expect as I landed in Amsterdam a few days prior to ISE 2012. I felt confident I was mentally and physically prepared following the exquisite chaos called CES. But how would it go down with the added stress of frigid weather and jet lag?

I can report I was pleasantly surprised by the civility of it all.

The show itself was substantially smaller than CES. There were 40,869 registered attendees over the course of three days. The 825 ISE exhibitors occupied 11 halls of the Amsterdam RAI. These numbers are the highest in the history of the show, with the exhibitor total increasing 15% from 2011.

ISE, which started in 2004, is Europe’s largest tradeshow for the professional AV and electronic systems industry. It’s a kind of meeting place for manufacturers, distributors, and retailers from all over the world. The manufacturers can show off their latest technologies and distributors and retailers can see what’s available for their customers and consumers.

The show itself feels like a cool combination of a professional dress code and relaxed energy. It is truly international, representing companies from all over the globe.

The Standout Trend

There was "live" entertainment available in every hall.

The number one trend at ISE was digital signage. It was everywhere. In fact, ISE kicked off with the Digital Signage Conference (DiSCO). One of the topics covered was the potential for digital signage to help brick and mortar retailers compete with e-commerce websites by allowing them to reflect the new ways in which consumers are shopping. This includes providing the ability to allow shoppers to serve themselves, access products not on shelves, and obtain detailed product information.

That’s the cerebral take on digital signage. The sensorial take is the mind-blowing picture clarity and endless number of LED screens dominating the halls of RAI. There were single screen behemoths towering overhead, as well as smaller screens interacting seamlessly to create any number of awesome effects.

One of my personal favorites was a bit more understated, but really cool. These screens featured “live bands” playing in a sushi lounge located in the center of one show hall. Each member of the band had his or her own screen towering over the lunch tables. There were four screens in all playing simultaneously. The bands members were probably filmed separately, but they actually look like they are interacting with each other in each of their respective screens. You really feel like you’re watching a live show.

The European Aesthetic

A minimalist at heart, I felt a connection to the European aesthetic. There weren’t a lot of bright colors or flashy designs. And it was easy to see why as I looked up into apartment windows while walking through the city. They almost look bare compared to living space in the United States.

The fully invisible wall speaker complete with signature by Dave Santos, one of our sales aficionados.

For the most part, the walls were consistently white or off-white. And there seemed to be only one or two pieces of furniture or artwork. The industrial design and colors of most of the audio products reflected this aesthetic. It’s no wonder that our MicroVee and MiniVee are so popular in Europe. Most of the design is focused on hiding audio components. I saw the embodiment of this idea with a “fully invisible wall” speaker. It was quite literally a wall of sound. It’s also not surprising that our distributors in the United Kingdom are creating some pretty cool custom designs focusing on installing the SC IW (1250) In-wall subwoofer into the floor and other hidden locations.

Overall, the show was fantastic. It was fascinating to see what is happening outside of the United States. ISE showcased some of the major differences in the domestic and international markets. However, both markets are clearly utilizing incredible technology to fill consumer needs and demands.

A typical Dutch snack is the “Hollandse Nieuwe” or raw herring from the North Sea. It’s an acquired taste.

A Special Message to the People of Amsterdam

Thank you for your gracious hospitality. Thank you for delicious cheese and chocolate. I secretly believe these are your two major food groups, although I cannot prove this. I found your city to be absolutely delightful, but please consider holding ISE during the summer next year.

To all the bikers who jingled their bells as I wandered into their lane, unaware I was grossly violating local etiquette: In my humble opinion, your bike lanes look very similar to your pedestrian sidewalks. It was an honest mistake.

 A Tribute to Amsterdam in Trivia:

  • Amsterdam is the capital of the Netherlands, as well as the largest city.
  • The name Amsterdam is derived from the city’s origins: it grew around a dam in the river called Amstel.
  • There are approximately 747,290 people living in Amsterdam proper and 2,158,592 living in the metropolitan area.
  • It is impossible to know for sure, but city authorities say there are well over 600,000 bikes in Amsterdam.
  • There are165 canals in Amsterdam, with a combined length of 60 miles.
  • There are 1,281 bridges in Amsterdam, many of which can open to let ships pass. In fact, “The bridge was open” is a popular excuse for arriving late to school or work.
  • Amsterdam has 6,800 16th, 17th and 18th century buildings.
  • Amsterdam is also known as the “Venice of the North” due to its many canals.
  • The Amsterdam zoo, Artis, was founded in 1838. It is the oldest zoo in Europe and the third oldest zoo in the world.
  • Established four centuries ago, the Amsterdam Stock Exchange is regarded as the oldest stock exchange in the world.

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Audioholics EQ-Max 10 Contest Results

Congratulations to Wes and Christina from CA for winning the grand prize in the Audioholics forum contest!

A long-time Velodyne owner, Wes purchased a Velodyne SPL 1200 II for his very first home theater system. He is a gaming enthusiast and loves home theater, as well as being a total audiophile. Wes is still deciding where in his several home audio systems to feature the EQ-Max 10, but he’s thinking it might be the perfect fit for a 2-channel system. His favorite movie for showing off the might of a good subwoofer is the Dark Knight, so maybe the EQ-Max 10 will provide depth to the Joker’s misdeeds some time in the future!

 

A hearty thanks to everyone who participated in the contest. Keep your eye out for more exciting events in the future!

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12 Days of Velodyne, Day 12: DS 10 subwoofer on sale until 11:59 pm PST!

We’re thrilled to finish out our 12 Days of Velodyne event with the DS-10, a high-impact powered subwoofer with outstanding precision and depth. This sub has a 3000 watt dynamic amplifier, output as low as 18 Hz at 3dB down, and adjustable polarity and phase. Until 11:59 pm PST, you can add this sub to your system for [%] off!

 

Admin note: This promotion is no longer in effect. Please visit Velodyne.com to learn about current promotions.

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12 Days of Velodyne, Day 4: DEQ-8R on sale for [$]!

If you’ve had your eye on the DEQ-8R, today’s the day to bring it home. Until 11:59 PST tonight, the DEQ-8R is available for [%] off. If you’ve already taken advantage of our 12 Days of Velodyne event, let us know in the comments!

 

Admin note: This promotion is no longer in effect. Please visit Velodyne.com to learn about current promotions.

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Impact 10 Subwoofer On Sale For the Holidays!

As a special holiday gift to our customers, Velodyne is offering the Impact 10 for [$] (and free shipping) for a limited time only on our web site! The Impact 10 has been featured in the Audioholics 2011 holiday gift guide, and delivers tons of bang for your buck. This high-value sub packs 250 Watts of amp power, with great bass from 32Hz to 140 Hz. You can also easily incorporate the Impact 10 into your existing audio setup using the sub’s adjustable low-pass crossover frequency feature.

If you already own an Impact 10, we would love to hear your thoughts on it! Feel free to add a product review or comment on this post.

 

Admin note: This promotion is no longer in effect. Please visit Velodyne.com to learn about current promotions.

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Bring the Bass: Introducing vPulse in-ear headphones!

We’re thrilled to introduce the new vPulse in-ear headphones from Velodyne! The vPulse is our first product in a new line of high-performance in-ear headphones. The world of portable sound is exciting new territory for us, and we’re confident the vPulse in-ear headphones are the perfect pocket audio system for anywhere you want to take them.

The vPulse in-ear headphone in Velodyne electric blue.

The vPulse in-ear headphones offer high definition sound thanks to the aluminum driver housing and 10 mm driver, which combine to produce precise, low-distortion bass and superb sound quality.

The sleek design significantly reduces outside noise interference, allowing listeners to enjoy music and movies with more clarity and detail.

vPulse in-ear headphones are connected to music and video content via their durable, flat tangle-resistant cable. They also feature a control unit for managing playback, volume, tracks and answering phone calls.

 

The new vPulse by Velodyne is available in both Velodyne electric blue and classic black.

As a thank-you to our online community, we’re excited to offer the vPulse at a discounted rate for pre-order on our web site until December 1st; they will ship around December 10th.

Admin note: This promotion is no longer in effect. Please visit Velodyne.com to learn about current promotions.

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Holiday Gift Suggestions

With the holiday season coming up fast, gift-giving is looming large in our minds. To help shop for the audiophile on your list, Audioholics has put together a list of top-notch products that are sure to make every audio enthusiast’s holidays very happy indeed. We’re excited to say that the Velodyne Impact 10 made the cut!

The Velodyne Impact 10 is recommended

We’re also approaching a very exciting announcement from Velodyne headquarters, and next week we’ll be ready to share it with everyone. For now, let’s just say that we’ll soon unveil another item that would fit very nicely on your gift list!

Take a gander at the full Audioholics gift guide over at Audioholics. Happy shopping!

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E-Commerce is We-Commerce: Join Us in Our E-volution!

As you’re probably aware, Velodyne has completely revamped its e-commerce capabilities to better serve you, our customers! Here are some exciting features of our new site:

The web site, which we launched a few weeks ago, will continue to evolve over the next few months. Keep a look out for great new e-commerce features and continually improving user-friendliness. We’re very excited about the web site’s potential, and we need you to help us achieve it—we’d love to hear your thoughts on our new site and what you’d like it to do for you! You can read our official press release on the main Velodyne site.

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EQ-Max 10 Wins the CEPro Best Subwoofer 2011 Award

CEDIA 2011 was a great show–especially for the Velodyne EQ-Max 10. Our new line of affordable subs with auto-EQ took home the CEPro Award for Best Subwoofer 2011.

EQ-Max 10 CEPro Award

Velodyne's EQ-Max 10 CEPro award for "Best Subwoofer 2011"

 

The wallet-friendly EQ-Max 10 inch subwoofer features auto-EQ for perfect equalization, a feature which has historically been reserved for our most premium products. We’re very excited that this exceptional line of subs is getting recognition!

 

Have you gotten your hands on a Velodyne EQ-Max?? Let us know in the comments!

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