It’s a crazy world we live in today. I feel that technology is a large part of the craziness, for better and for worse. And in the case of modern electronics, for wondrous and a little weird.
A German-based fashion label called MOON Berlin is the perfect example of this. Founded in 2010, this company has transcended pure entertainment (think the Black Eyed Peas’ performance during the Super bowl Halftime show) and taken wearable electronics directly to the streets. The company philosophy states, “The main idea is to combine light technique with high fashion in a sensitive way.”
I’m not really sure what that last part means either. But I digress.
What I find intriguing is the mix of companies working together to create this electro-fashion. This label is working in cooperation with jewelry designer Damir Antolovic, DAAN Designstudio, and Stretchable Circuits. Stretchable Circuits is a company that provides engineering services and project management for flexible and stretchable electronic systems, with a specialty in integration of electronic functions into textiles.
Stretchable electronic systems. That is something to think about.
I’ll admit that I’m a fan of pretty things that sparkle and shine. I am also a firm believer in function over form. There is no reason something functional cannot be pretty, but I don’t think form should ever trump function. If you build something that contains both form and function, you’ve hit on something fantastic.
Enter The Orb. This innovative new design is both a Bluetooth headset and a piece of jewelry. Of course, every new product has its own angle in a niche market. The Orb has its own take on the best way to carry your headset with you when you aren’t using it. This innovative new gadget transforms from a wireless earpiece into a ring with one simple twist. It was developed through a partnership between Hybra Advance Technology Inc. and AbsolutelyNew Inc. They’ve promised to cater to those with petite or stubby fingers with the availability of different ring sizes. There will also be a limited edition designer model featuring decorative gemstones with a bling factor.
Ugg may be known primarily for boots, but they are one of the many companies out there getting involved in the headphone industry. They are leveraging their well-established brand to sell “tech-savvy knit earmuffs that feature a port for audio devices.” Of course, these are made of shearling, which is the same material they use for their famous boots.
And for those of you who are into using personal audio products as a fashion statement and also enjoy arts and crafts, it’s your lucky day. Click here for a tutorial on how to make a pair of ear muff headphones, which requires “basic sewing and soldering skills.” This tutorial is narrated by Syuzi Pakhchyan, whose blog, fashioningtech, is devoted solely to the idea of wearable electronics.
As you can see, the possibilities are limited only by your imagination. The common denominator in all of this seems to be the mixing of art with technology. It’s no longer all about the way something sounds to your ears or fits on your body. It’s all about adding innovative technology and taking it to the next level.
In fact, there is an organization in New York City devoted solely to pairing artists and technologists together. The Eyebeam Art & Technology Center offers both education and state-of-the-art tools for digital research and experimentation.