Another SaberCats season has come and gone and we are proud to say that we will attend Fan appreciation night on July 11 when the SaberCats take Tampa Bay Storm. The SaberCats will play their final home game of the regular season at SAP center at 7:30pm. We will be there out one last time this season to showcase our lineup of headphones. So if you are there then don’t forget to stop by our table and listen to your favorite music on any of our headphones. We will once again showcase our vTrue studio headphones, vLeve on-ear headphones, vFree and vBold Bluetooth headphones and finally our vQuiet noise-cancelling headphones. We hope to see you at the game.
by Penny Lane on November 13, 2013
Running is my personal passion, but after family and work it unfortunately comes in third on my list of priorities. However, since running is my “ME” time, I make the most of it. If I’m not running with a friend, thus making a social event out of it, I am running with headphones. When I’m running with my music, I am making my own personal party out of my run.
I won’t lie when I say that the vFit is my most anticipated Velodyne product release to date. The vPulse is an amazing, well-reviewed in-ear headphone which I have used to work out but the vFit is a fitness-targeted headphone. The most attractive feature of these headphones for me are the sport ear hook to keep the headphones on your ears. Plus the vFit comes with 3 sizes of ear tips in 2 different colors to ensure proper fit. The cord clip to prevent flopping up and down when running or on an elliptical trainer at the gym is key.
From a technical standpoint, I am impressed these headphones, like the vPulse, come with a mic for phone calls and controls which are located on the cord. The 10 mm driver coupled with a 20hz-20Khz frequency response means incredible sound, living up to vPulse standards.
Cosmetically speaking, the initial offerings of blue and pink on black should meet the needs of most fitness enthusiasts who require good sound until other colors are released. These headphones should be available in time for holiday shopping so stay tuned. I know I will!
by Ace of Bass on April 9, 2013
Velodyne has an established, 30-year foothold in the audio industry and has catered to those that expect and demand high-quality sound. This started with our ground-breaking subwoofer technology in the 1980′s and has continued on to our first headphone released in 2010 to our most recent headphones released this year. With the ubiquity of iPods and smart phones in recent years, everyone from kids to teens to adults of all ages have been utilizing headphones for portable audio. Trends have certainly developed as headphones have become a fashion accessory. Listeners have become much more conscious of the color, shape and size of the headphones that they are wearing in addition to (and sometimes in place of!) the sound quality.
Veldodyne products do not require you to compromise your listening experience for the sake of appearances. Our on-ear vFree wireless headphones are available in black, white and silver. Skins designed by our President and recognized public artist Marta Hall, are now available for our vFree headphones to allow for customization, personalization and expression of style while being able to enjoy the music free of cords if you wish. The sleek style and modern look of the vFree headphones is extremely attractive but our spot-on style doesn’t end there.
Our vTrue studio headphones are in a luxury class all their own. Made from forged aluminum and genuine, supple leather, our vTrue headphones epitomize function and fashion - providing excellent sound quality and clean bass. The vTrue headphones are large over-ear headphones which make them comfortable to wear and provide a great seal to block out outside noise. With the recent popularity of all things retro, the large pads and ear cup design have really struck the fancy of true audiophiles who appreciate the crisp, true sound of the music and the bass output Velodyne customers have come to expect.
Our vPulse in-ear headphones are an extremely versatile product. Available in black, pink and our signature “Velodyne electric blue”, the vPulse provide plenty of variety in the color department. The vPulse utilize a flat cord which has gained popularity recently due to its tendency to tangle less than the standard round shaped cords. The vPulse are equipped with a mic and controls located on the left hand cord which is a recent trend that we have seen from headphones which allows you to easily switch from music to phone calls and gives you the ability to control volume and playback without having reach into your pocket.
Consumer electronics is an industry that is constantly evolving with trends and new advancements in technology. In regards to fashion, sometimes the old becomes new again. But one thing can be certain, the only thing that is constant is change. Velodyne is here for the long haul, to evolve and advance with technology and trends. Stay tuned for new headphones to be released later this year. You won’t be disappointed!
by Ace of Bass on February 14, 2013
CES 2013 was big for Velodyne, Inc. The show started on Tuesday, January 8, but our journey started much earlier. A lot of preparation was required as our newly built autonomous car equipped with our LiDAR technology hit the highway to debut at the trade show in Las Vegas, Nevada.
Two people from Velodyne - Pamela Gauci from our audio division and Rick Yoder from our LiDAR division – traveled over 3,000 miles from Silicon Valley to Las Vegas with time to spare to prepare for Unveiled, a huge CES press event. Unveiled, which took place on Sunday, January 6, was an exciting night for us. We had several press inquiries, gave video interviews, and hosted a packed table several people deep all night. We had a blast sharing information about our vTrue studio headphones, vFree wireless headphones as well as our vPulse in-ear headphones. It was also quite fun fielding the “What’s that?” questions about our LiDAR unit sitting on our table.
Once CES actually started, it was “go time” for us in our suite at The Venetian as we were met with a constant flow of traffic. The audio floor we were on was the perfect place to showcase not only our headphone line but many of our subwoofers which are Velodyne’s legacy. The greatest part about it was being able to engage with many of our customers who came from all over the world to attend CES. Relationships were developed, built and strengthened over the course of the week.
One of the new relationships we developed was quite unexpected. Kelly LeBrock, best known for her roles in movies from the 1980’s, “Weird Science” and “Woman in Red” made several appearances at CES, and some would also say she made her comeback. She was tied in closely to many of the events that Velodyne was a part of through Living in Digital Times, and we spent a few days getting to know her. She posed for photos and gave autographs wearing our vFree headphones at our LiDAR car in the Sands Ballroom at the Venetian. She also emceed Fashionware, a wearable tech fashion show which also included our vFree and new interchangeable headphone skins. She stopped by our suite and visited with us as well as joined a few of us for dinner one night. She is a truly charming, intelligent, down to earth and beautiful woman and we hope to work with her again soon!
Marta Hall, President of Velodyne, was chosen to be a panelist for Women in CE, to discuss what it’s like being a woman in an industry comprised mainly of men. It was interesting to hear the panelists discuss the necessity for marketing to women and share their ideas about how this should be done.
Our LiDAR car got its fair share of attention. Autonomous vehicles and “smart” cars in general seemed to be a popular theme this year and Velodyne was not the only company with a self-driving car at the show. However, there is no doubt that Velodyne LiDAR is a true pioneer of the technology and our engineer had a steady stream of interested show attendees who were full of questions. It was great to have two of our company’s divisions represented at CES 2013. It’s truly an honor to work for a company whose CEO and Founder, David Hall, is an brilliant inventor.
Despite the fact that most of our team contracted the “Flu of CES 2013” we all came back to work super-charged and enthusiastic about our product and our company. That is probably the brightest highlight of the trade show this year. Until next year!
by AudiOdysseus on November 28, 2012
Well, I’ve finally returned from my unofficial sabbatical…and am thrilled to be blogging again. Although I took a break from writing, I can assure you I did not take a break from working.
It goes without saying that the process of developing a product for a crowded marketplace is multi-layered and complex. But the creative process for developing the packaging of a product can be just as complicated
And that’s where I’ve been the last few months…deeply embedded in the packaging process. As with all developmental and creative processes, we began with meetings to discuss what we wanted from our packaging besides the obvious, selling the product.
This prompted me to think a lot about how packaging impacted me as a consumer. Typically, I walk into a store with no expectations. I take a step back, scanning the shelves and waiting for something to jump out at me. It’s as if I’m saying, “I’m here now. Impress me with something.”
What is the “something” I want?
I want a package to make me feel something meaningful. I want to feel inspired. I want to feel happy. I want to laugh. I want to be amazed. I want that package to stand up and make me smile, to compel me to pick it up and hear the promises it makes to me about what I can find inside.
Ultimately, I want that package to make me feel that I can’t leave the store without taking it with me. And once I get it home and remove what’s inside, I often treat the packaging as a product itself .
In fact, I’ve been known to save beautiful packaging and boxes for weeks or months, claiming, “Just in case. I might need it again some day. Really, I might.” The truth is that I just can’t bring myself to throw away something so beautiful, something that inspires a connection to emotions.
Personally, these are some of the things that appeal to me when it comes to packaging:
Texture: I do love to see a package that makes me want to touch it. It can be the actual texture of the paper or material. It can also be a design that gives the illusion of being three dimensional, prompting me to want to touch it to confirm that it’s flat. Our limited edition sculpture-inspired headphone packaging is literally molded into headphones and begs to be touched. That’s the appeal.
- Conceptual/literal: This is what I would call “clever” concepts. Arthur Schreiber’s design for Samurai vodka would fit into this category. It’s brilliant in that it presents a literal interpretation of the actual company name and, at the same time, embodies the entire concept of a samurai. I’ll not only remember the packaging after I walk away, but I’ll remember the name of the company and the concept behind the name. Henrik Persson’s packaging for a limited edition book about New York City is also a great example of this. This type of packaging might be my favorite. It doesn’t just make me feel something. It also makes me think.
- Shape: An unexpected shape in a world of square boxes is another type of packaging that appeals to me. Kleenex did a great job with their summer series called “Perfect Slice of Summer.” The thing I find most appealing is that it is also conceptually relevant, reflecting tones of summer and evoking an emotional reaction about the season. Brilliant.
- Subtlety: Granted, I’m a minimalist at heart anyway. But sometimes the shelves are glutted with so many items screaming, “Look at me! Look at me!” that they all begin to look the same. And that’s when the one package that stands regal, demurely looking back at me without too much effort…that’s the one I can’t resist.
What kind of packaging speaks to you?
by Summer Muse on November 19, 2012
Lately, I’ve been staying up late into the night, typing up various papers, reading entire novels, frantically studying for that next midterm. The only thing that’s kept me sane throughout this quarter has been my music. And coffee. But really it’s been the music. At first I was just listening to the same old songs, the ones on the radio, the new pop songs. But after a while, I felt like I was lacking something crucial. These songs weren’t enough to keep me going night after night.
I needed to find new motivation. I searched my iTunes library, hoping for something to pop out at me. I tried Afro Celt, a unique mixture of African beats and Celtic instruments, but it couldn’t keep me up for more than an hour. Then I thought that maybe I needed to hear some of the old classics, the ones of my childhood. Which turn out to be the same songs my parents enjoyed in their youth. Soon, all that was emerging from my vFree was good old Led Zeppelin, Pink Floyd, Queen, the Moody Blues, Rush, the Who, Boston, Kansas, the Beatles, and other classic rock. It brought back pleasant memories, and revived this wonderful fondness in me for these bands. They got me through many a late night.
But there came a time when I began yearning for something new, but not any radio pop. I wanted something new to me, but still with that classic rock feel. I guess what really helped me then was Pandora, bringing me variety, with some songs that I knew, and some that I had never heard before.
I also took a stab at watching The Voice, to see if any of the contestants had what I was looking for. One caught my attention right away. Singing the Who’s “Baba O’Riley,” Terry McDermott of Aberdeenshire, Scotland, stole the competition, at least for me. I’ve been following his work, and each song has been beautiful, especially his rendition of Paul McCartney’s “Maybe I’m Amazed.” I began to wonder if McDermott had any original songs to offer, and I began to search for some. It turns out he had been in multiple bands—the two most prominent being Driveblind and Lotus Crush. Driveblind was formed in Scotland, and came over to the U.S. in the early 2000s. It caught my fancy right away, and I’ve been listening to it ever since. It helped me get through my last midterm, just last Friday. Specifically, the song “Autumn Red” got me through the midterm. I did receive some pretty strange looks in the library, with my vPulse in, rocking out to my new favorite band, but I didn’t care. It helped me keep my sanity throughout this first quarter of college. I’ll always be grateful for that.
Here’s a listen to the song that brought Driveblind to America, “The Fool Rides Again.”
Also, for a look at what he’s done on “The Voice,” here’s “Maybe I’m Amazed” (skip to 1:22 for Terry’s performance):
by Penny Lane on November 14, 2012
by Penny Lane on October 24, 2012
Recently I posted on the blog about having my in-ear headphones on non-stop, getting psyched for the Bridge School Benefit Concert last weekend in Mountain View, CA at Shoreline. It was definitely an amazing night! The sense of community coming together for a good cause - to benefit The Bridge School - was definitely in the air. Some of the artists I had seen prior to this show, but for most it was the first time I had ever seen them perform live.
The highlight of the evening was without a doubt, Jack White. His all-female band Saturday night brought the house down. Guns N’ Roses was a little strange, maybe out of place, as the performance would have been fine but the F-bombs Axl dropped several times in front of the students and their parents were a little jarring. The shocker of the evening was Eddie Vedder who was not on the bill but came on to do a couple of songs before GNR came on. I would have very much welcomed a full set from him! I enjoyed Neil Young and Crazy Horse, Foster the People, and Ray LaMontagne, all artists whom I have seen before. Steve Martin was really funny and entertaining with the Steep Canyon Rangers. Gary Clark Jr., Lucinda Williams, Sara McLachlan and k.d. lang all put on a great show for everyone.
Every year it’s a different lineup, but always acoustic and always a good time. For the last few days, I have constantly had my headphones in, listening to some favorites but also getting acquainted with Gary Clark Jr., whose set I really liked. Here are some great images from Velodyne friend Jay Blakesberg who was there to document the 2-day concert.
Hope to see you there next year!
by Penny Lane on October 15, 2012
It’s Music Monday – What are you listening to? Sitting at my desk working, I’ve had my vPulse headphones in and buzzing along to Jack White, Foster the People, The Flaming Lips. Usually my musical choices are chosen on a whim but not this time. I’m getting very excited for The Bridge School Benefit concert next weekend!
You may not know that Neil Young, iconic singer-songwriter who has a career spanning over 40 years and – count ‘em – TWO inductions into the Rock n’ Roll Hall of Fame has two sons with cerebral palsy. In 1986, Neil and his wife Pegi helped start The Bridge School, which specializes in educating children with severe speech, communication and physical impairments. Twenty-six years ago, the first Bridge School Benefit Concert was held, with performers including Crosby, Stills, Nash & Young, Nils Lofgren, Don Henley, Tom Petty, Robin Williams, and Bruce Springsteen raising the funds necessary to open the school in 1987. Every year since, with the exception of the year the school opened, a benefit concert has been held with a performance by Neil Young – with the full line-up playing acoustic instruments.
This year, the concert is the weekend of October 20-21, 2012. Here are the artists scheduled to perform:
- Neil Young & Crazy Horse
- Jack White
- Guns N’ Roses
- The Flaming Lips
- Sarah McLachlan
- Foster the People
- Lucinda Williams
- Steve Martin & the Steep Canyon Rangers
- k.d. lang
- Gary Clark, Jr.
- Ray LaMontagne
As always, this line-up is impressive and the night will likely be legendary. I couldn’t be more excited to attend a killer concert while contributing to a great cause. Enjoy this video of “Ramada Inn” by Neil Young with Crazy Horse; it’s got that raw, unmistakeable, rockin’ signature Neil Young sound I have grown up with and respected my entire life. Enjoy the rest of your Music Monday!
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- Welcome! August 24, 2011
- Tips to Properly Care for In-Ear Headphones April 5, 2012
- 5 Tips for Optimal Subwoofer Placement September 28, 2011
- The Perfect Playlist for Changing Your Life (Part I) March 1, 2012
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- The Wi-Q Series: Out of Sight, but Definitely Not Out of Sound June 2, 2014
- Summer’s Here: Tips To Help You Wake Up In The Morning May 28, 2014
- Reasons You Need A Pair Of Bluetooth Headphones May 21, 2014
- Winner of Stereowise Wireless Headphone Shootout May 6, 2014
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My name is AudiOdysseus. Admittedly, I would never describe myself as a hero of any kind and I tend to get seasick in open water. But I love adventure. There is nothing I appreciate more than exploring new territories and gathering information about the world around me. Those are also the types of posts you can expect from me. I’ll be writing mostly about new gadgets, emerging trends, and my work-related travels to other lands.
I'm passionate about music, a lover of pop-culture, a runner with a mad sweet tooth and an addiction to coffee. Read my musings about life, movie soundtracks and live concerts. If you see me on the freeway I am most likely singing very loudly in my car. Honk and say hi!
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Ace of Bass
Born and bred in the Silicon Valley, I have an innate passion for all things technology. I'll post about home theater, quality sound, apps and much more. If I bump into you, its probably because I'm looking at my iPhone. Sorry!
College student and Velodyne intern. I love social media and journalism. Hail To Pitt.
Owner of vPulse and vFree and curious for the ventures of Velodyne Acoustics, I will be exploring our headphones and what we do next. Stay tuned as I share what I find.
Really, there’s no deep meaning behind my name. I’m the Summer Muse because I started writing here during the summer, I absolutely adore music, and I often lose myself in my musings. I take walks with my dog, read Yahoo! Finance news, chase seagulls, and am an absolute master baker... of pecan pies. I hope to one day be a New York Times Bestselling Author... or an astrophysicist. I haven't decided yet.
Born and raised in Silicon Valley, I am a student at San Jose State University and Marketing intern at Velodyne Acoustics. I am an avid San Jose Sharks hockey fan and San Francisco 49ers football fan. When I'm not watching sports, I'm listening to music and thinking deep thoughts about sound.