Last month, Velodyne ran a special promotion on our pink vPulse headphones. In honor of Breast Cancer Awareness month, we sold our pink in-ear headphones in a 2-for-$50 promotion with a portion of the proceeds going to Breast Cancer Research. We are proudly donating to our organization of choice, the Breast Cancer Research Foundation. We wanted to go beyond providing awareness and contribute to a foundation actively working towards prevention and a cure for this disease. A woman in the U.S. is diagnosed with breast cancer every 2 minutes and there are nearly 3 million survivors here in the U.S. alone according to the Breast Cancer Research Foundation website.
“In 2014-2015, BCRF will award $58.6 million in annual grants to 222 scientists from top universities and medical institutions around the globe. In addition, $11.6 million has been committed to the international Founder’s Fund project focused on metastasis.” Mestasis is the spreading of cancer or tumors to other parts of the body than the place it first started. With sound financial efficiency (88% of their funds go to actual breast cancer research), this foundation seemed to be the best to receive our proceeds out of the many choices available.
If you are interested in making a donation to this foundation, please visit their donation page on their website.