Another SaberCats season has come and gone and we are proud to say that we will attend Fan appreciation night on July 11 when the SaberCats take Tampa Bay Storm. The SaberCats will play their final home game of the regular season at SAP center at 7:30pm. We will be there out one last time this season to showcase our lineup of headphones. So if you are there then don’t forget to stop by our table and listen to your favorite music on any of our headphones. We will once again showcase our vTrue studio headphones, vLeve on-ear headphones, vFree and vBold Bluetooth headphones and finally our vQuiet noise-cancelling headphones. We hope to see you at the game.
by Ace of Bass on January 16, 2014
This year’s International CES was great for Velodyne. We were able to hold many face to face meetings with our worldwide suppliers and distributors. We really do value our relationships and it’s nice to be able to solidify our partnerships in this manner rather than the usual Skype call. We also had the opportunity to connect with the press directly at Unveiled and conduct recorded and live-streaming interviews.
During the course of the week, we were able to show off many of our new products. In addition to our vLeve, vBold and vQuiet, we had our vFit on hand. It had literally just come in, and is technically still not available, but our first fitness headphone was well-received. Our new wireless sub, the Wi-Q, was a big hit. We gave it front-and-center status in our suite at the Venetian, and are sending out several units for reviews. We also had many subs in finishes the public has not seen from Velodyne before. We had subwoofers in gold, red and purple metallic. Additionally we had a subwoofer wrapped in leather. CES gives us the ideal opportunity to get feedback from both the press and our customers on potential new products. Velodyne personnel and staff who really know our products inside and out were on hand to answer technical questions regarding our audio equipment. The constant flow of traffic through the suite was exciting and kept us going all week long.
A definite highlight was receiving the Editor’s Choice Award from Stereowise Plus. Velodyne President, Marta Hall was on-hand to receive the award personally.
Another highlight was Marta Hall’s interview on a webcast for Geekbeat.TV. She so eloquently shared information about our company and our three divisions, as well as our headphones and our artist skins. The exciting part for most was when she announced we would be giving our free headphones to everyone who came to our website to register for our newsletter. It was incredible – the response we received was outstanding. In Velodyne’s spirit of giving, it is just another fun way we can share our great products with the public.
Due to some recent announcements by the Ford Motor Co., we had David Oroshnik from our LiDAR division present at the show this year. Our LiDAR car was on display in the Sands Ballroom, where thousands of onlookers each day could see our technology scan the environment in real-time, 3D, on a large flat screen. David held plenty of meetings and press interviews for this division and answered all of the product questions regarding our patented LiDAR technology as well. The questions ranged from basic, “What’s that?” to the very complicated. It was quite a busy spot to be as we also had our headphones and skins on display complete with a listening station.
Velodyne is a fun and intrinsically artistic company. We had one of our friends and fans, Marquette King, punter from the Oakland Raiders on hand to take photos, sign autographs and discuss his love of the brand. We also had two talented dancers from SCC Presents reign in the crowd and distribute literature. There was never a dull moment for us in the Ballroom.
We also participated in the Fashionware wearable tech fashion show again this year. This show is “growing up”. With it’s own room dedicated to the show in the North Hall of the Las Vegas Convention Center, this year’s presentation had a full runway, modern lighting, 2 large screens and a hosted bar and warm appetizers. We had two models in the show, one wearing our vBold bluetooth headphone, and the other wearing our vFree. Both models wore outfits that were featured from other wearable tech companies. This was the perfect environment for us to show our products as fashion and technology are at the core of who we are. It was an honor to participate in this event.
How will we top CES 2014? We now have almost a whole year to prepare for next year’s show. We will need every last minute. Until then, Las Vegas. Viva!
by Ace of Bass on April 9, 2013
Velodyne has an established, 30-year foothold in the audio industry and has catered to those that expect and demand high-quality sound. This started with our ground-breaking subwoofer technology in the 1980′s and has continued on to our first headphone released in 2010 to our most recent headphones released this year. With the ubiquity of iPods and smart phones in recent years, everyone from kids to teens to adults of all ages have been utilizing headphones for portable audio. Trends have certainly developed as headphones have become a fashion accessory. Listeners have become much more conscious of the color, shape and size of the headphones that they are wearing in addition to (and sometimes in place of!) the sound quality.
Veldodyne products do not require you to compromise your listening experience for the sake of appearances. Our on-ear vFree wireless headphones are available in black, white and silver. Skins designed by our President and recognized public artist Marta Hall, are now available for our vFree headphones to allow for customization, personalization and expression of style while being able to enjoy the music free of cords if you wish. The sleek style and modern look of the vFree headphones is extremely attractive but our spot-on style doesn’t end there.
Our vTrue studio headphones are in a luxury class all their own. Made from forged aluminum and genuine, supple leather, our vTrue headphones epitomize function and fashion - providing excellent sound quality and clean bass. The vTrue headphones are large over-ear headphones which make them comfortable to wear and provide a great seal to block out outside noise. With the recent popularity of all things retro, the large pads and ear cup design have really struck the fancy of true audiophiles who appreciate the crisp, true sound of the music and the bass output Velodyne customers have come to expect.
Our vPulse in-ear headphones are an extremely versatile product. Available in black, pink and our signature “Velodyne electric blue”, the vPulse provide plenty of variety in the color department. The vPulse utilize a flat cord which has gained popularity recently due to its tendency to tangle less than the standard round shaped cords. The vPulse are equipped with a mic and controls located on the left hand cord which is a recent trend that we have seen from headphones which allows you to easily switch from music to phone calls and gives you the ability to control volume and playback without having reach into your pocket.
Consumer electronics is an industry that is constantly evolving with trends and new advancements in technology. In regards to fashion, sometimes the old becomes new again. But one thing can be certain, the only thing that is constant is change. Velodyne is here for the long haul, to evolve and advance with technology and trends. Stay tuned for new headphones to be released later this year. You won’t be disappointed!
by Ace of Bass on February 14, 2013
CES 2013 was big for Velodyne, Inc. The show started on Tuesday, January 8, but our journey started much earlier. A lot of preparation was required as our newly built autonomous car equipped with our LiDAR technology hit the highway to debut at the trade show in Las Vegas, Nevada.
Two people from Velodyne - Pamela Gauci from our audio division and Rick Yoder from our LiDAR division – traveled over 3,000 miles from Silicon Valley to Las Vegas with time to spare to prepare for Unveiled, a huge CES press event. Unveiled, which took place on Sunday, January 6, was an exciting night for us. We had several press inquiries, gave video interviews, and hosted a packed table several people deep all night. We had a blast sharing information about our vTrue studio headphones, vFree wireless headphones as well as our vPulse in-ear headphones. It was also quite fun fielding the “What’s that?” questions about our LiDAR unit sitting on our table.
Once CES actually started, it was “go time” for us in our suite at The Venetian as we were met with a constant flow of traffic. The audio floor we were on was the perfect place to showcase not only our headphone line but many of our subwoofers which are Velodyne’s legacy. The greatest part about it was being able to engage with many of our customers who came from all over the world to attend CES. Relationships were developed, built and strengthened over the course of the week.
One of the new relationships we developed was quite unexpected. Kelly LeBrock, best known for her roles in movies from the 1980’s, “Weird Science” and “Woman in Red” made several appearances at CES, and some would also say she made her comeback. She was tied in closely to many of the events that Velodyne was a part of through Living in Digital Times, and we spent a few days getting to know her. She posed for photos and gave autographs wearing our vFree headphones at our LiDAR car in the Sands Ballroom at the Venetian. She also emceed Fashionware, a wearable tech fashion show which also included our vFree and new interchangeable headphone skins. She stopped by our suite and visited with us as well as joined a few of us for dinner one night. She is a truly charming, intelligent, down to earth and beautiful woman and we hope to work with her again soon!
Marta Hall, President of Velodyne, was chosen to be a panelist for Women in CE, to discuss what it’s like being a woman in an industry comprised mainly of men. It was interesting to hear the panelists discuss the necessity for marketing to women and share their ideas about how this should be done.
Our LiDAR car got its fair share of attention. Autonomous vehicles and “smart” cars in general seemed to be a popular theme this year and Velodyne was not the only company with a self-driving car at the show. However, there is no doubt that Velodyne LiDAR is a true pioneer of the technology and our engineer had a steady stream of interested show attendees who were full of questions. It was great to have two of our company’s divisions represented at CES 2013. It’s truly an honor to work for a company whose CEO and Founder, David Hall, is an brilliant inventor.
Despite the fact that most of our team contracted the “Flu of CES 2013” we all came back to work super-charged and enthusiastic about our product and our company. That is probably the brightest highlight of the trade show this year. Until next year!
by AudiOdysseus on November 28, 2012
Well, I’ve finally returned from my unofficial sabbatical…and am thrilled to be blogging again. Although I took a break from writing, I can assure you I did not take a break from working.
It goes without saying that the process of developing a product for a crowded marketplace is multi-layered and complex. But the creative process for developing the packaging of a product can be just as complicated
And that’s where I’ve been the last few months…deeply embedded in the packaging process. As with all developmental and creative processes, we began with meetings to discuss what we wanted from our packaging besides the obvious, selling the product.
This prompted me to think a lot about how packaging impacted me as a consumer. Typically, I walk into a store with no expectations. I take a step back, scanning the shelves and waiting for something to jump out at me. It’s as if I’m saying, “I’m here now. Impress me with something.”
What is the “something” I want?
I want a package to make me feel something meaningful. I want to feel inspired. I want to feel happy. I want to laugh. I want to be amazed. I want that package to stand up and make me smile, to compel me to pick it up and hear the promises it makes to me about what I can find inside.
Ultimately, I want that package to make me feel that I can’t leave the store without taking it with me. And once I get it home and remove what’s inside, I often treat the packaging as a product itself .
In fact, I’ve been known to save beautiful packaging and boxes for weeks or months, claiming, “Just in case. I might need it again some day. Really, I might.” The truth is that I just can’t bring myself to throw away something so beautiful, something that inspires a connection to emotions.
Personally, these are some of the things that appeal to me when it comes to packaging:
Texture: I do love to see a package that makes me want to touch it. It can be the actual texture of the paper or material. It can also be a design that gives the illusion of being three dimensional, prompting me to want to touch it to confirm that it’s flat. Our limited edition sculpture-inspired headphone packaging is literally molded into headphones and begs to be touched. That’s the appeal.
- Conceptual/literal: This is what I would call “clever” concepts. Arthur Schreiber’s design for Samurai vodka would fit into this category. It’s brilliant in that it presents a literal interpretation of the actual company name and, at the same time, embodies the entire concept of a samurai. I’ll not only remember the packaging after I walk away, but I’ll remember the name of the company and the concept behind the name. Henrik Persson’s packaging for a limited edition book about New York City is also a great example of this. This type of packaging might be my favorite. It doesn’t just make me feel something. It also makes me think.
- Shape: An unexpected shape in a world of square boxes is another type of packaging that appeals to me. Kleenex did a great job with their summer series called “Perfect Slice of Summer.” The thing I find most appealing is that it is also conceptually relevant, reflecting tones of summer and evoking an emotional reaction about the season. Brilliant.
- Subtlety: Granted, I’m a minimalist at heart anyway. But sometimes the shelves are glutted with so many items screaming, “Look at me! Look at me!” that they all begin to look the same. And that’s when the one package that stands regal, demurely looking back at me without too much effort…that’s the one I can’t resist.
What kind of packaging speaks to you?
by Ace of Bass on November 8, 2012
Within the last year, Velodyne Acoustics, Inc. has reinvented itself after nearly 30 years in the audio business where the company has been recognized for creating and manufacturing some of the best subwoofers in the world. Just diving into the headphone business early this year, after investing decades of audio expertise honed by CEO and Founder David Hall, it is evident that the new products show a different side of the company. The headphone designs are modern, artistic and unlike any other headphones on the market. Designed and crafted by Marta Hall, a recognized public artist, these headphones are an extension of her passion for the arts and music. Coupled with David’s technology, the headphones not only look beautiful, but the sound is unrivaled. Recently Velodyne has forged a special relationship with Ashanti Floyd, a.k.a, The Mad Violinist. During a stunning performance at a Velodyne party in New York last June after the CEA Line Shows, President Marta Hall realized there was something special about this musician. After spending some time getting to know Ashanti it became readily apparent that his values and passion for music were very in line with the values and objectives of the company. It is quite fitting that Velodyne has chosen Ashanti, a 5-time Grammy nominated artist, to be an ambassador for Velodyne headphones. Velodyne will be releasing two new models this month, the vFree wireless on ear headphone and the vTrue studio headphone.
How did you get your start in music? Were you classically trained or self-taught? I started playing the violin when I was three years old after strong encouragement from my mother, she is an incredible musician. She had been playing for many years and is a true inspiration to me. She was very adamant that I learn and focus on classical during my development, I even traveled to Europe to perform in Classical music competitions. I also had a strong focus on gospel music when I was younger, playing alongside my father in our local Tallahassee church. I have played in advanced string placement with both The Turtle Island and Pacifica String Quartet’s. I was very fortunate to study under the renowned composer and conductor, Michael Kamen at Luzerne in New York.
Originally, I planned on auditioning on viola at Juilliard School for Performing Arts, but chose to focus on attending Berklee College of Music as a contemporary violinist. I began to change my focus musically while at Berklee when I noticed a shift in the appreciation towards “real” music. I do like a lot of musical genres, but I realize how important it is that our youth understands and appreciates music that involves real instruments. I became passionate about discovering my own craft on a deeper level when I really found the similarities in different genres including Pop, Hip Hop, R&B, Jazz and Alternative Music. I really became inspired to do something very different when I began touring with Lupe Fiasco.
Tell me about your band. In 2009, after leaving Yelawolf, myself and guitarist Matt Barrett formed The Symphony Crack Orchestra to create a different, innovative style of music. Together, we have co-produced and performed on albums that in the last two years received a combined eight Grammy nominations. You will hear us on Lupe Fiasco’s “The Show Goes On,” which received three nominations. Other Grammy nominations were received for Nicki Minaj’s “I’m the Best,” and Fantasia Barinno’s album Back To Me.
In 2011, Symphony Crack released our ﬁrst album, The Addiction, and soon became an album we knew would be the platform to where we are today. The names, Symphony Crack and Addiction, are indicative of the inﬂuences and love for music that brought all of us together. As a group, we bring a lot of passion into the creation and performance of our music, we want our fans to have a unique musical experience unlike anything they have ever witnessed.
What is your background in working with music and youth? What spurred your interest in working with children and music in education? I have always known how important it is to teach youth music, whether it’s an instrument, sheet music, theory, or even composition. My mother has always taught strings and I was able to witness all the good she did through that. Also, all of my siblings play an instrument and are very talented. Our schools need to put a stronger focus on musical programs, that is one of the reasons why I’m so supportive of Velodyne as they have recently become so involved in VH1’s Save the Music Foundation. To this day, I still go back to Florida to help teach at my mom’s String School.
What advice would you have for the youth of today that is interested in music or even your younger self? The best advice I can give people who are learning to do anything musically is to NEVER give up. I struggled with this when I was younger when people used to make fun of me playing the violin. I love what I do and it is part of who I am. If it’s something you love, your soul and passion will pour into your learnings and eventually show you your own greatness. Just don’t. give. up. period.
- Getting Inside Outside Lands April 18, 2012
- Welcome! August 24, 2011
- Tips to Properly Care for In-Ear Headphones April 5, 2012
- 5 Tips for Optimal Subwoofer Placement September 28, 2011
- The Perfect Playlist for Changing Your Life (Part I) March 1, 2012
- SaberCats Fan Appreciation Night July 18, 2014
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- Summer’s Here: Tips To Help You Wake Up In The Morning May 28, 2014
- Reasons You Need A Pair Of Bluetooth Headphones May 21, 2014
- Winner of Stereowise Wireless Headphone Shootout May 6, 2014
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My name is AudiOdysseus. Admittedly, I would never describe myself as a hero of any kind and I tend to get seasick in open water. But I love adventure. There is nothing I appreciate more than exploring new territories and gathering information about the world around me. Those are also the types of posts you can expect from me. I’ll be writing mostly about new gadgets, emerging trends, and my work-related travels to other lands.
I'm passionate about music, a lover of pop-culture, a runner with a mad sweet tooth and an addiction to coffee. Read my musings about life, movie soundtracks and live concerts. If you see me on the freeway I am most likely singing very loudly in my car. Honk and say hi!
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Ace of Bass
Born and bred in the Silicon Valley, I have an innate passion for all things technology. I'll post about home theater, quality sound, apps and much more. If I bump into you, its probably because I'm looking at my iPhone. Sorry!
College student and Velodyne intern. I love social media and journalism. Hail To Pitt.
Owner of vPulse and vFree and curious for the ventures of Velodyne Acoustics, I will be exploring our headphones and what we do next. Stay tuned as I share what I find.
Really, there’s no deep meaning behind my name. I’m the Summer Muse because I started writing here during the summer, I absolutely adore music, and I often lose myself in my musings. I take walks with my dog, read Yahoo! Finance news, chase seagulls, and am an absolute master baker... of pecan pies. I hope to one day be a New York Times Bestselling Author... or an astrophysicist. I haven't decided yet.
Born and raised in Silicon Valley, I am a student at San Jose State University and Marketing intern at Velodyne Acoustics. I am an avid San Jose Sharks hockey fan and San Francisco 49ers football fan. When I'm not watching sports, I'm listening to music and thinking deep thoughts about sound.